Marketing: Page 2
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Courtesy of Walmart
Walmart wants shoppers across incomes to feast on its new private brand
Findings from Numerator suggest the retailer’s bettergoods line appeals to lower-income and higher-income consumers, but for different reasons.
By Catherine Douglas Moran • May 20, 2024 -
Courtesy of Target
Target captures ‘That Target Feeling’ in new ad campaign
The big-box retailer has drawn inspiration from its social media following for its latest campaign.
By Tatiana Walk-Morris • May 20, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Courtesy of Skims
WNBA players star in Skims latest campaign
Candace Parker, Kelsey Plum, Cameron Brink and others are featured just months after the brand was named the official underwear partner of the WNBA.
By Howard Ruben • May 17, 2024 -
Permission granted by Dollar General
ColumnThe Weekly Closeout: Dollar General taps store operations exec as PetSmart searches for a chief toy tester
Lee DeVille will lead operations for three of the discounter’s retail divisions. But the pet retailer’s new role requires a furrier candidate.
By Retail Dive Staff • May 17, 2024 -
gorodenkoff via Getty Images
Chief marketers enter ‘era of less’ as budgets plunge below pre-pandemic levels
Nearly two-thirds of marketers believe they don’t have the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.
By Peter Adams • May 17, 2024 -
Courtesy of Pinterest
Pinterest teams with Real Simple for magazine’s first shoppable issue
The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers.
By Jessica Deyo • May 17, 2024 -
Courtesy of Andie Swim
Mindy Kaling and Andie Swim launch second collection together
The summer camp-themed capsule includes cover-ups, two-piece suits and one-piece suits and comes as the swimwear market heats up.
By Suzette Parmley • May 16, 2024 -
Daphne Howland/Retail Dive
Best Buy updates mobile app with personalization, discovery features
The electronics retailer is adding elements like Shop with Videos, Best Buy Drops and other additions to promote its products.
By Tatiana Walk-Morris • May 16, 2024 -
Photo illustration: Costco; Getty Images
Uber takes on Instacart with expanded Costco partnership
The club retailer is now available on Uber Eats in several unspecified locations across the U.S., Canada, Mexico and Japan, with more to come.
By Catherine Douglas Moran • May 16, 2024 -
Courtesy of Lulus
Lulus partners with Levi’s on new collection
The denim-inspired capsule will be sold at Lulus’ Los Angeles store and is part of the brand’s curation strategy.
By Suzette Parmley • May 15, 2024 -
Courtesy of Gap Inc.
Gap Inc. selects Omnicom as media agency of record, reorganizes key media functions
The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.
By Chris Kelly • May 15, 2024 -
Permission granted by DXL
Destination XL marketing campaign focuses on ‘clothes that actually fit’
The multichannel effort, which is being tested in three markets, focuses on “simplicity, quality, and fit,” CEO Harvey Kanter said.
By Tatiana Walk-Morris • May 15, 2024 -
Courtesy of Reebok
Reebok launches custom AI sneaker experience on Instagram
With Reebok Impact users can share a photo memory on the social media platform to generate a digital shoe.
By Tatiana Walk-Morris • May 15, 2024 -
Courtesy of Amazon
Amazon’s latest shopping event is a book sale
The e-commerce giant has produced a series of themed discount shopping days going into the summer.
By Kaarin Vembar • May 15, 2024 -
Courtesy of Hilma
Hilma expands wholesale reach with Walmart deal
Three of the DTC brand’s products are available at Walmart, as the retailer bolsters similar deals with Target and Walgreens.
By Suzette Parmley • May 14, 2024 -
Courtesy of Stitch Fix
Stitch Fix chief merchant is out
Loretta Choy, who also led client services, left the company. The e-tailer has said it’s working on major changes to its merchandising and customer experience.
By Daphne Howland • May 14, 2024 -
Courtesy of Lilly Pulitzer
Lilly Pulitzer unveils new logo for the first time in over 15 years
The move is part of a broader brand refresh that is intended to modernize the 65-year-old resort apparel company.
By Suzette Parmley • May 13, 2024 -
Courtesy of Target
How Target will celebrate Pride this year
After last year’s massive backlash, the retailer’s collection won’t include items for children and will be sold only in some stores and online.
By Daphne Howland • May 13, 2024 -
Courtesy of Eastside Golf
Eastside Golf launches first women’s line
The brand’s women’s collection will roll out in three phases and features more than 20 items, including tracksuits, dresses and polos.
By Howard Ruben • May 10, 2024 -
Courtesy of Adidas
The Weekly Closeout: Joann exits bankruptcy while Adidas teams with Korn
The craft retailer has $153 million in new financing as it goes private and the athletic giant released a follow up to last year's partnership.
By Retail Dive Staff • May 10, 2024 -
Courtesy of Kohl's
Kohl’s announces locations of 200 Babies R Us shop-in-shops
The move gives the department store chain another store-in-store partnership alongside Sephora.
By Nate Delesline III • May 9, 2024 -
Courtesy of Pacsun, Formula 1
Pacsun and Formula 1 showcase new sports collection at Miami pop-up
The Gen Z retailer leveraged the Miami Grand Prix racing event to unveil pieces in the collection.
By Xanayra Marin-Lopez • May 8, 2024 -
Kevork Djansezian/Getty Images via Getty Images
Lululemon leans into pickleball with Life Time partnership
The tie-up, which makes the athletics retailer the official apparel partner of Life Time pickleball and tennis, also involves event collaborations.
By Howard Ruben • May 8, 2024 -
Courtesy of Miniso
Miniso opens at American Dream Mall
The company continues to grow its store footprint in the U.S. and abroad following a surge in sales last year.
By Tatiana Walk-Morris • May 8, 2024 -
"Gap in Hillcrest Mall" by Raysonho @ Open Grid Scheduler / Scalable Grid Engine is licensed under CC BY 1.0
Gap names new global chief marketing officer amid push to revitalize brand
Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.
By Peter Adams • May 8, 2024
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